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Module Objectives
By the end of this module, you will be able to:
Describe briefly why the Core Business Model was developed.
Summarize the importance of a strategic plan.
Identify and briefly describe the Five Forces of competition examined in the Competition Analysis Model.
Identify and describe the key focus areas of SWOT analysis.
Demonstrate the use of Porter's Strategic Positioning Model to identify an effective strategic position.
Describe how the Resource Based View (RBV) assists in developing sensible diversified strategies.
Explain each of the five tests a resource must pass to be the basis of an effective strategy.

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